The Camargue represented a departure from Rolls-Royce’s customary conservative and understated car designs. It embraced a contemporary and dynamic aesthetic, aligning with the prevailing styles of the 1970s and 1980s.
Source: Bonhams
Rolls-Royce created the Camargue specifically to cater to customers who desired a self-driven experience, deviating from the traditional chauffeur-driven approach that characterized the brand’s clientele. This positioning as a driver-focused luxury vehicle was highly unconventional for its era. Despite its distinctive design and collaboration with Pininfarina, an esteemed Italian design bureau, the Camargue did not attain the level of success envisioned by the British company. As a result, production of this model was limited, rendering it a rare and highly coveted collectible car in present times.
Source: Shannons Insurance
The creation of the Camargue began in the early 1970s under the leadership of David Plastow, who was the managing director of Rolls-Royce Motors at the time. Plastow aimed to develop a new and distinct model that would appeal to a younger and more contemporary clientele, departing from the traditional designs for which the British brand was renowned. In 1972, the company enlisted the renowned Italian design firm Pininfarina to collaborate on the project. Paolo Martin, an esteemed designer at Pininfarina, was tasked with creating the Camargue’s sleek and modern exterior. Martin’s design incorporated angular lines, a low-slung profile, and a prominent grille, giving the Camargue a unique and sporty appearance. Underneath its stylish exterior, the Camargue featured a modified version of the Silver Shadow platform. The engineering team, led by John Allen, ensured that the novelty maintained the exceptional build quality and refinement expected from the British brand. The beautiful vehicle made its debut at the Geneva Motor Show in March 1975, marking an important milestone for Rolls-Royce. It was the first model in the company’s history to be unveiled with its unique name and identity. The reception to the car was mixed, as its unconventional design divided opinions among enthusiasts and critics alike. Production of the automobile commenced in 1975, with the first customer deliveries taking place in 1976. However, despite its exclusivity and luxurious features, the luxurious vehicle did not achieve the commercial success the company had anticipated. Its high price tag and polarizing design limited its appeal to a niche market. The production of the vehicle came to an end in 1986, after a production run of approximately 530 units. Despite its modest sales figures, the model remains a significant part of the legendary brand’s history, representing a bold departure from their traditional design language and showcasing their willingness to explore new horizons in the luxury car market. Today, this elegant vehicle is cherished by collectors and enthusiasts, appreciated for its distinctive styling and rarity.
Source: Flickr
The 1978 iteration of the luxurious automobile introduced significant improvements compared to its previous model. It retained the robust 6.75-liter V8 engine, providing around 220 horsepower and approximately 390 lb-ft of torque, coupled with a smooth 3-speed automatic transmission for effortless acceleration. Inside the cabin, passengers indulged in a lavish and opulent experience. The seats boasted plush leather upholstery, while the dashboard showcased a collection of gauges and controls that harmonized elegance with functionality. Comfort and legroom were generously provided for both the driver and passengers. The exterior of the 1978 edition maintained its distinct and modern design. Its sleek and angular lines, coupled with a low-slung profile and the iconic Rolls-Royce grille, emanated an air of exclusivity and sophistication. Compared to its predecessor, the 1978 version featured refinements aimed at enhancing the driving experience and emphasizing luxury. These enhancements, subject to customization based on personal preferences, aimed to elevate the car’s performance and elegance.
Source: Classic Driver
The 1978 edition of the model counted among its prestigious owners’ renowned personalities such as Elton John, Frank Sinatra, David Bowie, and Bill Wyman, who were drawn to the car’s luxurious appeal and distinctive design.
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