Makes and Models: Lamborghini

The Lamborghini Jarama was more than just a car, it was a statement. A bold, powerful machine that made heads turn and jaws drop, it was a true icon of its time. From its sleek, aerodynamic design to its thunderous V12 engine, this groundbreaking sports vehicle was a work of art in motion.

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The defining characteristic of the Jarama was its unique and attention-grabbing appearance. The car’s streamlined, geometric contours and lowered silhouette bestowed upon it a forceful and authoritative aura while driving. Its substantial posture additionally underscored its potency and control. Yet, the Jarama’s allure wasn’t confined to its visual appeal alone; it emerged as a true dynamo in terms of performance. The V12 engine within the vehicle delivered remarkable acceleration, enabling it to attain 60 mph in mere moments. In totality, it was an impressive contender on any open roadway, excelling in both its aesthetics and velocity.

The origins

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The Lamborghini Jarama was created to combine the luxury and comfort of a grand tourer with the performance and power of a sports vehicle. Bertone designer Marcello Gandini designed the model, which was named after the famous bullfighting region of Spain. As a result, at the 1970 Geneva Motor Show, the automobile first was unveiled to the public. The novelty was powered by a front-mounted 3.9-liter V12 engine that produced 350 horsepower, paired with a 5-speed manual transmission. Inside, the automobile received comfortable leather seats, a premium sound system, and large windows with good visibility. An air conditioning system was also included. Production of the Jarama spanned two models: the 400 GT (1970-1973) and the S (1973-1976). The latter boasted improvements such as larger carburetors and a revamped exhaust system that increased horsepower to 365. Despite its impressive features, the Jarama was not a commercial hit, with only 177 units produced. Still, it remained a much-loved Lamborghini automobile due to its striking design and powerful engine and is often considered one of the brand’s most iconic vehicles.

The 1973 model year

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The 1973 version of this sports vehicle was a continuation of the iconic automobile line, but with several upgrades and refinements that set it apart from previous versions. One of the most significant differences was the move to a larger 4.0-liter V12 engine, which produced 365 horsepower and made the version even more powerful and thrilling to drive. On the exterior, the 1973 release featured a restyled front end with a new grille and bumper design. The rear of the vehicle was also updated with a new taillight arrangement that gave the car a more modern look. These subtle changes gave the automobile a fresh and updated appearance, while still retaining the iconic styling that had made it so popular. Inside, the 1973 edition received several upgrades to the cabin that improved both comfort and functionality. The seats were redesigned to provide better support and were covered in premium leather upholstery. The dashboard was also updated with a new layout that made it easier to use and read while driving. Additionally, the air conditioning system was improved, providing better cooling on hot days. Other technical changes included the addition of larger carburetors, a new exhaust system, and improvements to the suspension and brakes. These changes improved the automobile’s performance and handling, making it an even more capable sports car. Overall, the 1973 edition was a significant step forward for the model, with several upgrades and improvements that set it apart from previous years. With its powerful engine, sleek styling, and luxurious interior, this “stallion” remained a favorite among automotive enthusiasts and collectors, cementing its place in Lamborghini’s rich history.

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The 1973 edition of the model was one of the last models to be produced under the ownership of Ferruccio Lamborghini. In 1972, the businessman and engineer sold the company to a Swiss industrialist named Georges-Henri Rossetti, ending his direct involvement in the company he had founded just over a decade earlier. The 1973 edition was therefore one of the final models produced under Lamborghini’s direct oversight, making it a significant piece of automotive history.

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The Jarama was Lamborghini’s underestimated model that did not have the same level of impact or popularity compared to the company’s other, more extravagant automobiles. It was produced between 1970 and 1976 and was notable for its sleek design and powerful V12 engine. 

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Ferruccio Lamborghini, the founder of Lamborghini, had a high opinion of the Jarama model, stating that it was a great compromise between the sporty Miura and the luxury Espada. He believed that the Jarama was perfect for those who wanted to combine the best of both worlds and use it as a daily driver. The design of the Jarama was handled by the famous Bertone studio, led by Marcello Gandini, who had previously worked on successful Lamborghini automobiles like the Miura, Marzal, and Espada. However, Jarama’s design was not well received by the public.

The origins

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This sports vehicle was created by the legendary Italian automaker. Designed by Marcello Gandini, who also worked for the famous Bertone design studio at the time, it was perhaps the most underestimated car of the brand. Interestingly,  Gandini was also responsible for designing the company’s other iconic cars such as the Miura and the Countach. It was first introduced in 1970, as a replacement for the Islero. It was designed as a more practical and comfortable option for everyday use, compared to the more extreme Miura and Countach models. Named after a bullfighting region in Spain, as was the tradition for Lamborghini models, Jarama was powered by a 3.9-liter powerful V12 engine that produced 350 horsepower and could accelerate from 0 to 60 mph in 6.5 seconds reaching the top speed of around 250 km/h. The car came equipped with a five-speed manual transmission and featured four-wheel independent suspension. Manufactured from 1970 to 1976, a total of 328 units were produced. It received praise for its impressive handling and performance, but it faced criticism for its lack of spaciousness. Despite not achieving the level of commercial success the company had hoped for, this sports vehicle remains cherished by enthusiasts and collectors due to its distinctive design, smooth handling, and powerful V12 engine. The limited production numbers have made it a rare classic among collectors. It holds significance as a part of the company’s history and stands as a symbol of the era in which it was crafted.

The 1971 model year

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In 1971, the vehicle was propelled by a formidable 3.9-liter V12 engine, harmonized with a five-speed manual transmission and supported by four-wheel independent suspension. The engine generated a remarkable power of 350 horsepower, enabling the car to accelerate from 0 to 60 mph in a swift 6.5 seconds and attain a top speed of approximately 250 km/h. Inside the 1971 edition, great emphasis was placed on luxury and comfort. The leather seats offered adjustable settings, while the dashboard, crafted from wood, showcased an array of gauges and switches. The steering wheel, also made of wood, proudly displayed the brand’s logo at its center. This extraordinary classic boasted features ahead of its time, including air conditioning and power windows, which were not commonly found in sports cars of that era. The automobile also featured a radio and a spacious trunk for luggage. The sporty yet elegant look with a combination of leather and wood accents made it one of the most uncommon automobiles of the 70s. The 1971 edition also had a 2+2 seating configuration, meaning that it was designed to accommodate four passengers. However, the rear seats were considered small and cramped and were mostly used for occasional use or children. Despite this, the Jarama was praised for its handling and performance, and it is considered a classic Lamborghini that is highly sought after by collectors and enthusiasts today.

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Several famous movies that featured the 1971 edition were “The Mackintosh Man” (1973) directed by John Huston and starring Paul Newman, “Fury of the Wolfman” (1971) directed by Miguel Iglesias, “The Mechanic” (1972) directed by Michael Winner and starring Charles Bronson, “The Spy Who Loved Me” (1977) directed by Lewis Gilbert and starring Roger Moore as James Bond.

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It was the late 1960s, and the world was amid a cultural revolution. Music, fashion, and art were redefined, and the automotive industry was no exception. In the midst of all this, the Lamborghini Jarama emerged as a true work of art on wheels.

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When it comes to iconic Italian supercars, few names are as instantly recognizable as Lamborghini. From the sleek lines of the Miura to the raw power of the Countach, Lamborghini had been at the forefront of automotive design and engineering for over half a century. And in the late 1960s, they unleashed one of their most remarkable creations yet: the Jarama. With its distinctive wedge shape, powerful V12 engine, and luxurious interior, it was a true grand tourer, a vehicle that combined speed and style with unparalleled comfort and elegance. Today, this legend remains a rare and highly sought-after classic, a symbol of the golden age of Italian automotive design, and a testament to the brand’s enduring legacy.

The origins

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It all began in 1970 when Ferruccio Lamborghini, the founder of the legendary brand, wanted to create a successor to the Islero. He envisioned a  sports vehicle that would be even more powerful, luxurious, and stylish than its predecessor. The team united and talented Paolo Stanzani, Bob Wallace, and Marcello Gandini. Stanzani, who was the head of the technical department at the brand, was responsible for the vehicle’s mechanical design. He created a powerful V12 engine that gave the new automobile the speed and agility Ferruccio was looking for. The brand’s chief test driver, Bob Wallace, was responsible for testing and enhancing the performance of the vehicle. With great dedication, he put the vehicle through exhaustive tests to ensure that it was speedy and dependable, and could handle various driving conditions. On the other hand, Marcello Gandini, the head designer at Bertone, was accountable for the automobile’s remarkable exterior. He designed a stylish and aerodynamic body that was both elegant and aggressive, making it distinctive and unforgettable. The novelty was presented at the 1970 Geneva Motor Show, where it created a sensation. Its remarkable performance and eye-catching design captured the attention of enthusiasts worldwide. Lamborghini made several versions and improvements to the Jarama in the years following its release. Despite its production run ending in 1976 with the release of the Espada, the Jarama became a classic among enthusiasts due to its powerful engine, stunning design, and exceptional craftsmanship. It was truly a testament to the creative and passionate minds behind it.

The 1976 model year

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The final version of the legendary sports vehicle was introduced in 1976 and had several notable enhancements and differences from earlier models. The most significant improvement in the 1976 version was its upgraded engine. It was equipped with a 4.0-liter V12 engine that delivered 350 horsepower, which was an improvement over the preceding year’s model. The engine was coupled with a five-speed manual transmission that provided a seamless and accurate shifting experience. In the 1976 version, there were several improvements made to the exterior. The body was a little bit longer and wider compared to earlier models, which gave the vehicle a more commanding and aggressive appearance. The front end was redesigned with a bigger grille, while the rear end had a new spoiler that enhanced the vehicle’s aerodynamics. Furthermore, the model’s distinct pop-up headlights were given a modern update. The interior of the 1976 version was both lavish and roomy. The seats were covered in top-quality leather and included adjustable headrests and lumbar support. Additionally, the car was fitted with air conditioning, power windows, and a high-quality sound system. In comparison to previous models, the 1976 version had a significant modification – a hydraulic brake booster was added. This upgrade boosted the car’s braking power, allowing for easier and safer stops. Another significant upgrade in the 1976 version was the addition of a limited-slip differential. This helped improve the car’s traction and handling, particularly in tight corners and high-speed maneuvers. Despite being the last model year for the Jarama, the 1976 automobile remains a beloved classic among the brand’s fans. Its impressive technical specifications, luxurious interior, and upgraded exterior design make it a true work of art and a testament to the ingenuity and passion of its creators.

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The 1976 release of the model was the brand’s last model to feature the iconic Gandini-designed bodywork. This design language was synonymous with the legendary brand, and it set the brand apart from other manufacturers of the time. The Jarama’s unique, angular bodywork was inspired by the classic Italian sportscar styling, and it had a long, low, and wide stance that made it look aggressive and imposing. The Jarama’s design was a nod to the past while still being forward-thinking and modern, making it a beloved classic among Lamborghini enthusiasts.

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The Lamborghini Jarama was a true marvel of automotive engineering that captured the hearts and imaginations of car enthusiasts worldwide. It dared to be different, defying convention with its bold and striking design that exuded power and elegance in equal measure.

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The Lamborghini Jarama was a true masterpiece of automotive engineering that combined stunning style with raw power and exceptional performance. Introduced in 1970, this iconic sports vehicle turned heads with its striking design and exhilarating driving experience, making it a sought-after classic among enthusiasts worldwide. With its muscular curves, luxurious interior, and precision handling, the Jarama remains a symbol of the Lamborghini legacy and continues to capture the hearts and imaginations of automobile lovers everywhere.

The origins

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It was the brainchild of Italian automotive designer Marcello Gandini, who worked for Carrozzeria Bertone at the time. Gandini was already well-known for his work on other Lamborghini models, such as the Miura and the Espada, and was tasked with creating a new sports vehicle that would appeal to a wider audience. In 1969, the Jarama made its debut at the Geneva Motor Show, featuring a sleek and aerodynamic design that was typical of Gandini’s style. The automobile was named after the famous race track near Madrid, Spain, which had hosted several important motorsport events in the 1960s. Under the hood, the model was powered by a 4.0-liter V12 engine that delivered 350 horsepower, making it one of the most powerful sports vehicles of its time. The automobile could reach a top speed of 161 mph and could accelerate from 0-60 mph in just 6.4 seconds. But the Jarama was more than just a powerful sports vehicle – it was also designed to be comfortable and luxurious, with a spacious interior that could comfortably seat four adults. The automobile featured sumptuous leather seats, air conditioning, and a high-end sound system, making it a perfect choice for long drives or weekend getaways. Production of the model continued until 1976, with a total of just 328  produced automobiles. Despite its relatively low production numbers, this sports vehicle remains a highly sought-after classic car today, prized for its unique blend of style, performance, and luxury.

The 1972 model year

Source: Motor Authority

The 1972 edition was a standout model year that offered a range of technical improvements and interior upgrades over previous versions. With its striking design, powerful engine, and luxurious features, it was a true masterpiece of automotive engineering. Under the hood, the 1972 release featured a 4.0-liter V12 engine that delivered 350 horsepower, providing exceptional speed and acceleration: it could reach a top speed of 161 mph and accelerate from 0-60 mph in just 6.4 seconds, making this iron stallion one of the fastest sports vehicles of its time. But the improvements didn’t stop there. The 1972 edition also featured several technical upgrades over previous model years. It was equipped with advanced safety features, such as power-assisted disc brakes and a sophisticated suspension system that provided stability and control at high speeds. Inside, the automobile was designed to be both stylish and comfortable. The seats were upholstered in luxurious leather and the dashboard was fitted with high-tech gauges and instruments that put the driver firmly in control. The automobile could comfortably seat four adults, making it a perfect choice for long drives or weekend getaways. Compared to earlier versions, the 1972 edition also featured several notable interior upgrades. The car’s air conditioning system was improved, making it more efficient and effective at keeping the cabin cool on hot days. The sound system was also upgraded, providing high-quality audio that could be enjoyed even at high speeds.

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The 1972 release was a highly desirable luxurious sports vehicle among enthusiasts and collectors which attracted several famous owners over the years. The famous owners of the 1972 edition included Frank Sinatra, Rod Stewart, Paul McCartney, Jay Leno, and Sheikh Mohammed bin Rashid Al Maktoum. These were just a few examples of famous owners who enjoyed the thrill of driving a 1972 Jarama. 

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The Lamborghini Jarama is a little-known and last 12-cylinder front-engined Gran Turismo put into production under the personal direction of Ferruccio Lamborghini. Against the backdrop of Lamborghini’s other extravagant models like Miura, the conceptual Marzal, and Espada, it looked  like “just a car.”

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Ferruccio liked Jarama so much that once in an interview confessed that he would prefer this model to all other models, as it was a great compromise between Miura and Espada. And he was right. Miura was a sports car for reckless youth, hungry for breakneck speed and attention, and the Espada was a kind of Rolls-Royce – fast, but at the same time large and comfortable. so the new vehicle was perfect for those who wanted to combine these characteristics, yet have one car. In a word, it was conceived as a supercar for every day! Production of the vehicle started in March 1970. The famous Bertone studio and personally Marcello Gandini were responsible for the design: this was not new cooperation. The atelier had already done quite successful projects like Miura, Marzal, and the Espada for Lamborghini. However, Jaram’s new design was not well received.

The Origins

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Jarama (400 GT) turned out to be quite low, and wide, with protruding wheel arches on the sides and four headlights, partially hidden by metal covers. These covers did not extend as usual, but, on the contrary, were moved down by an electric drive. The headlights of the automobile were partially closed, and when they were turned on, the dampers were drawn into the body which was supplied by Marazzi. Interestingly, the first examples were criticized for poor finishes and insufficient quality. Since the body was mainly made of steel, it was surprisingly heavy. The English magazine Motor, which tested the car, noted that the heavy doors did not have latches in the open position and sought to hit the driver in the legs. In addition to this, poor ergonomics – poorly located instruments and controls, a very large effort on the steering wheel when driving at low speeds, and parking were noted. But these shortcomings immediately faded as soon as the vehicle was in motion. 215/70 Michelin tires gave the car wheels superb traction. Plus, neutral steering was a pleasure to drive and allowed the driver to take corners easily, quickly, and without noticeable body roll.

1970 model year

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The characteristics of the car fully met expectations: acceleration from standstill to 96 km/h in 6.8s, and to 161 km/h in 16.4s. This was largely due to the easy shifting of the gearbox, smooth clutch engagement, and very effective brakes with ventilated discs. But on wet surfaces, it was necessary to be careful, as the car’s handling was insufficient, and the front brakes locked up quite easily. The 1970 model could easily cruise at 209 km/h for long periods, and its top speed (261 km/h) was faster than the competition. But fuel consumption was not the best – 25.6 l/100 km, although almost no one expressed dissatisfaction with this circumstance before the energy crisis. In general, in the 1970 release, the emphasis was on power qualities, rather than on design delights. This one-piece frame car was equipped with a 4-liter V12 engine with 350 hp. and had outstanding speed performance. 

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The 2+2 equipment assumed the placement of either children or adults in the back row. There was even a decent size trunk. The bulk of the GTS was equipped with a ZF hydraulic booster, some received a three-speed Chrysler automatic. In terms of design, the Jarama did not become a revelation, the car looked very specific, especially the “narrowed” front. Unfortunately, especially after the Miura, this model did not impress Lamborghini customers. In addition, the fuel crisis raged, knocking down the demand for such vehicles. In total, only 327 vehicles were made during the overall period of production. Despite its unpopularity in the 70s, today the Jarama model is a desirable piece for collectors. It can hardly be called cheap, as on average such cars cost about $100,000. It’s remarkable, but after Jarama’s failure, Lamborghini still got the wanted model from Bertone: the provocative Countach – that’s where Gandini came off to the fullest!

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The model was named after the famous race track and Spanish Jarama River, known as the area where fighting bulls, so respectable in this hot and temperamental country, are bred.

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