Rolls-Royce, renowned for its luxurious automobiles, created a legacy of opulence and prestige spanning over a century. Among its esteemed creations, the Camargue held a special place as a captivating embodiment of style, power, and exclusivity. 

Source: Classic Driver

During its introduction in the 1970s, the Rolls-Royce Camargue stood out boldly from the brand’s traditionally conservative design language. With its sleek, angular lines and unique proportions, the model marked a departure from convention. Crafted by the visionary Italian designer Paolo Martin, this remarkable design radiated an unmistakable sense of grandeur and presence, commanding attention on the roads of its era. Even then, its avant-garde aesthetics continued to captivate, leaving an indelible impression wherever it roamed.

The origins

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This sophisticated automobile boasted a history filled with significant milestones and associations with renowned figures, thus creating a legacy that spanned numerous decades. In the later years of the 1960s, Rolls-Royce embarked on the ambitious venture of crafting a novel luxury grand touring car. Furthermore, they sought the expertise of Italian designer Paolo Martin, whose role was pivotal in this endeavor. Commencing its design process in 1969, Martin introduced an innovative and distinctive approach, ultimately reshaping how people perceived the realm of possibilities. After dedicated endeavors to enhance its qualities, the car made its debut at the prestigious Geneva Motor Show in March 1975. This notable occasion garnered significant attention from both automotive enthusiasts and experts, primarily due to its awe-inspiring design and its rich array of features. From 1975 to 1986, the Camargue was manufactured at the Rolls-Royce factory in Crewe, England. Meanwhile, highly skilled workers dedicated themselves to crafting each car, paying meticulous attention to every detail. The car quickly gained fame for its uniqueness and customization. Not to mention, given the limited production, these grand tourers were considered highly exclusive. Each car was made to order, boasting its colors and a distinct interior. In contrast, Paolo Martin’s creative design not only left a lasting impact but significantly influenced the Rolls-Royce brand. The car’s distinct appearance challenged the norm and prompted the brand to pursue even better designs. Furthermore, this has ushered in a new era of innovation. The Camargue’s legacy lives on, owing to its special status and reputation for luxury, continuing to capture the admiration of car enthusiasts, collectors, and experts. To illustrate, its unique design has set it apart, making it a symbol of automotive excellence. In conclusion, the Camargue was not just a car; it was a symbol of innovation and luxury that spans generations. Its journey, from concept to creation, likewise exemplified the dedication of the brand to crafting truly exceptional vehicles.

The 1983 model year

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The 1983 version underwent subtle yet notable changes, further enhancing its status as a luxury grand tourer. This model year brought refinements in technology, along with distinct interior and exterior details that set it apart from its predecessors. The exterior of the 1983 edition maintained its timeless elegance while incorporating subtle updates. The sleek, angular lines remained, exuding a sense of confidence and presence on the road. However, this model year introduced revised front and rear bumpers, which subtly refreshed the vehicle’s appearance. The brand’s iconic grille, flanked by elegant headlights, retained its prominence, while the overall silhouette showcased the classic proportions that defined the car. Stepping inside the 1983 release revealed a cabin that epitomized opulence and comfort. Handcrafted with meticulous attention to detail, the interior boasted sumptuous leather upholstery, enveloping passengers in a sea of luxury. The dashboard, door panels, and center console featured carefully selected wood veneers, adding a warm and inviting ambiance. The automobiles’ interior was a sanctuary of refined craftsmanship and bespoke appointments, designed to cater to the desires of its discerning owners. The 1983 version incorporated technological advancements to enhance the driving experience. It featured power windows, power seats, and a sophisticated air conditioning system, allowing occupants to enjoy customized comfort. The state-of-the-art audio system provided exceptional sound quality, enveloping passengers in a world of musical indulgence. These technological updates elevated the Camargue’s driving experience and ensured that passengers were surrounded by modern conveniences. Compared to its previous model year, the 1983 edition brought subtle but noteworthy changes. The revised front and rear bumpers subtly refreshed the vehicle’s appearance, giving it a contemporary touch while retaining its timeless design language. Inside the cabin, the utilization of the latest audio technology ensured an even more immersive musical experience. These updates further refined the Camargue, offering a blend of luxury, sophistication, and contemporary comfort that appealed to its discerning clientele.

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Notable individuals who owned the 1983 model year include influential musicians, actors, and even royalty. For instance, the iconic rock musician David Bowie was known to be a proud owner of a 1983 edition of the model.

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In the early 1980s, the Rolls-Royce Camargue gracefully cruised through the bustling streets of cities worldwide, turning heads and captivating onlookers with its unparalleled elegance and opulence. A true automotive masterpiece, it boasted a level of craftsmanship and luxury that left its competitors in the dust.

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The design of the Camargue was exclusively developed by skilled foreign experts from Pininfarina. Drawing inspiration from their previous works, such as the Mercedes-Benz SEL Coupé and Fiat 130 Coupé, these Italian masters embarked on creating a remarkable English masterpiece. Regrettably, despite the design studio’s best efforts, the model did not receive the appreciation it deserved from fans, who deemed it unsuccessful and even vulgar. Consequently, buyers leaned towards the more traditional Corniche model. Interestingly, the “ugly duckling” found its popularity in Middle Eastern markets, where owning such a vehicle symbolized opulence rather than being solely driven by a discerning taste.

The origins

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Within the realm of automobile design, the creation story of the Camargue was a truly captivating tale. Despite frequently being labeled as the “ugliest Rolls-Royce in history,” this remarkable vehicle managed to defy all expectations and establish a lasting legacy in the annals of automotive history. The genesis of the vehicle can be traced back to the late 1960s, a time when the brand sought to reinvent its design language and appeal to a new generation of discerning clientele. To achieve this ambitious goal, they turned to none other than Pininfarina, the renowned Italian design firm known for its mastery of automotive aesthetics. Under the guidance of Paolo Martin, a talented designer at Pininfarina, the vision for the model began to take shape. Martin sought to create an automobile that would push the boundaries of design, blending sleek modernity with the timeless elegance that the British luxury brand was known for. The challenge was immense: to craft a vehicle that would be unmistakably Rolls-Royce while breaking away from traditional design conventions. The result was a daring and avant-garde masterpiece. The novelty made its debut in 1975. Its distinctive front grille, elegantly integrated into the bodywork, signaled a departure from the classic Rolls-Royce aesthetic. The car’s elongated hood and sweeping roofline exuded a sense of dynamic movement and grace, while the large glass surfaces brought an air of transparency and openness to the design. Inside, opulence reigned supreme. The cabin was a symphony of sumptuous leather, rich wood accents, and meticulous attention to detail. The seats were exquisitely crafted to provide the utmost comfort, enveloping passengers in a world of luxury and refinement. Every aspect of the interior exuded elegance and sophistication, reflecting the meticulous craftsmanship that the brand was renowned for. Despite its initial reception as an “ugly” Rolls-Royce, the vehicle’s rarity only added to its allure, as only a limited number were ever produced, making each vehicle a prized possession for its fortunate owner. Today, this vehicle stands as a testament to the power of unconventional design and artistic expression. Its unconventional beauty challenges our preconceived notions, inviting us to question and reevaluate what it means for a car to be truly exceptional. As time passes, the Camargue’s status as an automotive icon continues to grow, cementing its place in history as a bold and audacious creation that dared to defy convention and captivate the hearts of those who beheld its extraordinary presence.

The 1981 model year

Source: Classic Driver

The 1981 edition carried on the legacy of superb craftsmanship and opulence that had become synonymous with this renowned vehicle. Expanding on the accomplishments of its predecessors, the 1981 model introduced significant updates and enhancements, solidifying its position as an extraordinary automobile. The external design of the 1981 edition retained its distinctive and avant-garde aesthetic, characterized by sleek lines and a commanding presence. The elongated hood seamlessly merged with the sweeping roofline, resulting in a gracefully sculpted rear that exuded elegance and demanded attention. The integration of the iconic brand’s grille into the bodywork enhanced the car’s aerodynamic profile, while the polished chrome accents and the signature Rolls-Royce badging added a touch of sophistication and timeless appeal. Stepping into the cabin of the Camargue was akin to entering a luxurious sanctuary. The interior boasted opulent handcrafted leather upholstery, meticulously perfected with exquisite stitching. Plush carpeting and refined wood veneer accents further enhanced the lavishness. The exquisitely designed seats offered ample support and complete adjustability to cater to individual preferences. The dashboard showcased a tasteful combination of analog dials and buttons, arranged intuitively for ease of access and visual allure. Beneath the hood, the 1981 version housed a robust V8 engine that effortlessly delivered smooth and potent power. The drivetrain was precision-engineered to ensure a refined and serene driving experience, minimizing noise and vibrations within the cabin. The meticulously tuned suspension provided exceptional comfort, effectively absorbing road imperfections and allowing passengers to indulge in a tranquil journey of utmost luxury. Compared to its previous model year, the 1981 version featured subtle refinements and technological advancements. Notably, improved electronic systems were seamlessly integrated, enhancing overall reliability and functionality. The interior also received minor enhancements, including revised seat designs and upgraded materials, elevating the level of luxury and comfort for occupants.

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The legendary musician and songwriter, Elton John, owned a 1981 edition of the model. Known for his extravagant taste and appreciation for fine automobiles, Elton John enjoyed the prestige and style of the model. Another remarkable owner of the 1981 version of the car was the influential Italian industrialist and former chairman of Fiat, Gianni Agnelli. 

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In the bustling world of automotive craftsmanship, a rare gem emerged in the form of the Rolls-Royce Camargue. With its debut marking an epoch in automotive design, this regal masterpiece continues to captivate the hearts of aficionados and enthusiasts alike. The Camargue, an embodiment of sophistication and grandeur, has solidified its position as the pinnacle of automotive luxury.

Source: Classic Driver

When the luxurious brand unveiled the Camargue, a deviation from their traditional chauffeur-driven luxury vehicles, they ventured into uncharted territory. This audacious move created an automobile tailored for those who preferred to take the wheel themselves, a rarity within the brand’s esteemed clientele. With its distinct design crafted by the esteemed Italian design bureau Pininfarina, the model emerged as a striking and unconventional addition to the luxury-class vehicles of its time. However, despite its allure and unique features, the automobile did not achieve the commercial success that the British manufacturer had envisioned. Nevertheless, its limited production run has transformed it into a prized and highly sought-after collectible automobile today.

The origins

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The Camargue served as a striking example of a company’s attempt to attract a new customer base, only to face disappointment in its endeavor. Rolls-Royce’s management aimed to create a vehicle that would appeal to individuals desiring a more hands-on driving experience. Departing from their traditional reputation for classic and understated designs, they sought a modern and stylish body to cater to these customers. To achieve this ambitious goal, they entrusted the development of the car’s body to the esteemed Italian design firm, Pininfarina, a notable departure from their usual approach. Under the creative guidance of Paolo Martin, the head of Pininfarina’s styling department, the car’s design took shape and was unveiled in 1975, bearing the name of the picturesque region in southern France. Despite Pininfarina’s earnest efforts to blend their innovative ideas with the timeless essence of Rolls-Royce, the public reception of the automobile’s design fell short of expectations. Criticism arose, deeming it overly cumbersome and failing to resonate with the target audience. Considered an experimental undertaking, the Camargue fell short of achieving the intended triumph it sought. The endeavor faced various hurdles during its development, leading to a restricted production volume that mirrored the encountered challenges. However, as the passage of time unfolded, a curious turn of events occurred, transforming the Camargue into a prized gem cherished by collectors worldwide. Today, its existence serves as a poignant reminder, showcasing the intricate interplay between ambition and the capricious realm of public preferences.

The 1980 model year

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In 1980, a fascinating phase unfolded in the development of the luxury car, as significant improvements and modifications were introduced to enhance both its interior and exterior. This particular year showcased a seamless combination of technological advancements, meticulous craftsmanship in the interior, and captivating design elements on the outside, which distinguished it from earlier models. From a technical standpoint, the 1980 version boasted a robust and powerful engine, delivering a smooth and commanding performance on the open road. Under its elegant bonnet, a V8 engine with a displacement of 6.75 liters provided ample power and torque, ensuring effortless acceleration and refined cruising capabilities. The finely tuned suspension system, coupled with advanced engineering, contributed to a comfortable and composed ride, enhancing the overall driving experience that Rolls-Royce owners had come to expect. Step inside the cabin, and one was greeted by an interior exuding opulence and sophistication. Sumptuous leather upholstery, meticulously handcrafted by skilled artisans, enveloped the luxurious seating, providing an indulgent and plush environment for passengers. The interior of the vehicle exuded timeless elegance, with the dashboard and door panels adorned with beautiful wood veneers, adding a touch of sophistication. The commitment to unrivaled comfort and convenience was evident through the inclusion of cutting-edge amenities such as power windows, climate control, and an advanced sound system. On the exterior, the 1980 edition showcased distinctive design elements that set it apart from earlier models. Its sleek and elongated silhouette emitted a sense of graceful athleticism, captivating observers with its refined proportions. The classic grille, adorned with the iconic Spirit of Ecstasy hood ornament, stood as a testament to the brand’s heritage, while subtle design tweaks added a contemporary touch. Notably, the 1980 model year introduced refined aerodynamic elements, such as integrated bumpers and streamlined body contours, which further enhanced the car’s visual appeal and reduced drag. Compared to the previous model year, the 1980 edition featured subtle yet significant updates that elevated the driving experience. Improved fuel efficiency and engine performance were achieved through meticulous fine-tuning, ensuring a harmonious balance between power and economy. Additionally, advancements in sound insulation materials resulted in a quieter cabin, allowing passengers to revel in the serene environment while on their journeys.

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The current market value of a 1980 edition of the model can vary significantly depending on factors such as condition, mileage, location, and overall demand. As a rare and sought-after collector’s car, the prices for a well-maintained 1980 version can range from approximately $50,000 to over $150,000.

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The Camargue represented a departure from Rolls-Royce’s customary conservative and understated car designs. It embraced a contemporary and dynamic aesthetic, aligning with the prevailing styles of the 1970s and 1980s.

Source: Bonhams

Rolls-Royce created the Camargue specifically to cater to customers who desired a self-driven experience, deviating from the traditional chauffeur-driven approach that characterized the brand’s clientele. This positioning as a driver-focused luxury vehicle was highly unconventional for its era. Despite its distinctive design and collaboration with Pininfarina, an esteemed Italian design bureau, the Camargue did not attain the level of success envisioned by the British company. As a result, production of this model was limited, rendering it a rare and highly coveted collectible car in present times.

The origins

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The creation of the Camargue began in the early 1970s under the leadership of David Plastow, who was the managing director of Rolls-Royce Motors at the time. Plastow aimed to develop a new and distinct model that would appeal to a younger and more contemporary clientele, departing from the traditional designs for which the British brand was renowned. In 1972, the company enlisted the renowned Italian design firm Pininfarina to collaborate on the project. Paolo Martin, an esteemed designer at Pininfarina, was tasked with creating the Camargue’s sleek and modern exterior. Martin’s design incorporated angular lines, a low-slung profile, and a prominent grille, giving the Camargue a unique and sporty appearance. Underneath its stylish exterior, the Camargue featured a modified version of the Silver Shadow platform. The engineering team, led by John Allen, ensured that the novelty maintained the exceptional build quality and refinement expected from the British brand. The beautiful vehicle made its debut at the Geneva Motor Show in March 1975, marking an important milestone for Rolls-Royce. It was the first model in the company’s history to be unveiled with its unique name and identity. The reception to the car was mixed, as its unconventional design divided opinions among enthusiasts and critics alike. Production of the automobile commenced in 1975, with the first customer deliveries taking place in 1976. However, despite its exclusivity and luxurious features, the luxurious vehicle did not achieve the commercial success the company had anticipated. Its high price tag and polarizing design limited its appeal to a niche market. The production of the vehicle came to an end in 1986, after a production run of approximately 530 units. Despite its modest sales figures, the model remains a significant part of the legendary brand’s history, representing a bold departure from their traditional design language and showcasing their willingness to explore new horizons in the luxury car market. Today, this elegant vehicle is cherished by collectors and enthusiasts, appreciated for its distinctive styling and rarity.

The 1978 model year

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The 1978 iteration of the luxurious automobile introduced significant improvements compared to its previous model. It retained the robust 6.75-liter V8 engine, providing around 220 horsepower and approximately 390 lb-ft of torque, coupled with a smooth 3-speed automatic transmission for effortless acceleration. Inside the cabin, passengers indulged in a lavish and opulent experience. The seats boasted plush leather upholstery, while the dashboard showcased a collection of gauges and controls that harmonized elegance with functionality. Comfort and legroom were generously provided for both the driver and passengers. The exterior of the 1978 edition maintained its distinct and modern design. Its sleek and angular lines, coupled with a low-slung profile and the iconic Rolls-Royce grille, emanated an air of exclusivity and sophistication. Compared to its predecessor, the 1978 version featured refinements aimed at enhancing the driving experience and emphasizing luxury. These enhancements, subject to customization based on personal preferences, aimed to elevate the car’s performance and elegance.

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Source: Classic Driver

The 1978 edition of the model counted among its prestigious owners’ renowned personalities such as Elton John, Frank Sinatra, David Bowie, and Bill Wyman, who were drawn to the car’s luxurious appeal and distinctive design.

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The Rolls-Royce Camargue coupe graced the automotive world for 11 years, from 1975 to 1986. It marked an iconic milestone for the British manufacturer as their first post-war creation with a design conceived from a foreign studio. Pininfarina, the renowned Italian design house, lent its artistic expertise to shape the captivating style of this masterpiece. 

Source: Bonhams

During its grand debut, the Camargue claimed the prestigious title of Rolls-Royce’s flagship model, solidifying its position as the epitome of luxury. It proudly was the most exorbitantly priced production car in the world, commanding a staggering $148,000 in the United States. Throughout its production journey, a mere 530 units of this opulent automobile found their way onto the streets, and an additional one was even released under the revered Bentley brand.

The origins

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In the early 1970s, the esteemed British luxury automobile manufacturer embarked on a mission to introduce a groundbreaking automobile embodying their commitment to unparalleled elegance and innovation. With a vision to create a post-war marvel, they sought external expertise to craft a design that would captivate the world. Enter Pininfarina, the illustrious Italian design house renowned for its work with iconic automotive brands. Rolls-Royce collaborated closely with Pininfarina, and the famous designer Paolo Martin took charge of this prestigious project. Martin’s goal was to infuse the Camargue with a unique blend of sophistication and contemporary flair. The design process began in the early 1970s, and it took several years of meticulous craftsmanship and refinement before the car was ready for production. The iconic style of the car drew inspiration from various sources. Notably, elements from the Mercedes-Benz 300 SEL Coupé and Fiat 130 Coupé were incorporated, resulting in a fusion of classic and modern aesthetics. In 1975, the eagerly awaited debut of the Camargue coupe marked a significant turning point in the company’s history. It was a notable moment as it introduced the first Rolls-Royce vehicle with an external design from a source beyond the company. This move solidified its reputation as a symbol of innovation and artistic collaboration. Upon its introduction, the Camargue proudly took on the role of Rolls-Royce’s flagship model, a testament to the brand’s unwavering commitment to luxury and extravagance. The price tag attached to this exceptional vehicle reflected its exclusive nature, as the Camargue was recognized as the world’s most expensive production car during that era. In the United States, its astonishing price reached $148,000. Over 11 years, from 1975 to 1986, the meticulous crafting of 530 Camargue units took place, each showcasing the impeccable workmanship and careful attention to detail that the brand is renowned for.

The 1985 model year

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The 1985 model year brought forth several notable updates and enhancements, both in terms of technology and design, differentiating it from its predecessors. The exterior of the 1985 release introduced retained subtle refinements to further elevate its aesthetics. The front end featured a redesigned grille, incorporating a more contemporary and sleek appearance. The iconic Spirit of Ecstasy hood ornament proudly adorned the Camargue, symbolizing the heritage and luxury associated with the brand. The model continued to showcase its elegant two-door coupe silhouette, exuding a timeless and refined charm. The interior of the 1985 edition, displayed an atmosphere of opulence and luxury. The cabin boasted exquisite craftsmanship and attention to detail, reflecting Rolls-Royce’s commitment to providing the utmost comfort and refinement. Plush leather upholstery, available in a range of colors and finishes, adorned the sumptuous seats. Fine wood veneers embellished the dashboard, center console, and door panels, exuding a sense of timeless elegance. The interior could be further customized to meet the preferences of discerning buyers, showcasing the bespoke nature of Rolls-Royce craftsmanship. In terms of technology, the 1985 version incorporated several updates to enhance the driving experience. Power steering was standard, providing effortless maneuverability at any speed. The model featured power windows, ensuring convenience and ease of use for both driver and passengers. Air conditioning maintained a comfortable cabin temperature, allowing occupants to enjoy their journey in any climate. Furthermore, a state-of-the-art sound system provided a premium audio experience, further enhancing the luxurious ambiance within the car. Compared to the previous model year, the 1985 edition introduced notable refinements and improvements. The redesigned grille lent a more modern and dynamic look to the front fascia. Interior enhancements included an upgraded sound system, delivering a higher-quality audio experience for passengers. The incorporation of power steering further enhanced the driving dynamics, making maneuvering effortless and smooth. 

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The 1985 edition is that it was equipped with a unique and innovative feature for its time: an automatic suspension leveling system. This system utilized electronic sensors to constantly monitor the car’s ride height and adjust the suspension accordingly. It ensured that the model maintained a consistent and optimal ride height regardless of passenger or cargo load, providing a smooth and luxurious driving experience. This advanced suspension technology showcased the brand’s commitment to engineering excellence and enhancing the overall comfort and performance of its vehicles.

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The Rolls-Royce Camargue was a car that was ahead of its time. It was a testament to the ingenuity and creativity of its designers, a vehicle that embodied the very essence of luxury. Despite its bold design, it was still unmistakably a Rolls-Royce, with the same attention to detail and craftsmanship that had made the company famous.

Source: Classic Driver

The Camargue was a masterpiece of engineering, with its sleek lines and powerful V8 engine. It was a car that demanded attention, a head-turner in every sense of the word. It was a car that made a statement, a symbol of success and status. It was a car that only a select few could own, and those who did were envied by many.

The origins

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The Rolls-Royce Camargue, first introduced in 1975, was born out of a partnership between two of the most iconic names in automotive history: Rolls-Royce and Pininfarina. It was the brainchild of Paolo Martin, who had joined Pininfarina in 1960 and had already established himself as a designer of great talent. In 1968, Martin began work on the concept for a new luxury car, and it wasn’t long before Rolls-Royce took notice. The British luxury carmaker was impressed with Martin’s designs, and in 1971, it approached Pininfarina with a request to create a new car that would become the flagship of its lineup. The challenge was a daunting one. Rolls-Royce had a reputation for building cars with traditional, conservative designs, and Pininfarina was known for its modern, cutting-edge style. But the two companies were determined to make it work, and they began work on what would become the Camargue. The design process was a lengthy one, with numerous sketches and mockups created before the final design was approved. In the end, the Camargue’s most distinctive feature was its signature grille, which sloped back at a 45-degree angle. It was a bold departure from the traditional Rolls-Royce look, but it was a design that worked, giving the car a sleek and sophisticated appearance. The Camargue was officially unveiled in 1975 at the Geneva Motor Show, and it was an instant success. It was the first Rolls-Royce to feature concealed headlights, and it was powered by a powerful V8 engine that delivered impressive performance. Its interior was luxurious, with leather seats, plush carpeting, and wood paneling. Although the Camargue came with a hefty price tag, it rapidly gained a reputation as a status symbol among the affluent. It was highly coveted by collectors and enthusiasts alike, and only a total of 531 automobiles were manufactured between 1975 and 1986, rendering it one of the most exclusive and sought-after Rolls-Royce models in history.

The 1976 model year

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The year 1976 held a special significance for the model, as it marked the second year of production. While the Camargue was introduced to the world in 1975, it was in 1976 that the car truly blossomed. Technically, the 1976 edition boasted a robust V8 engine with an impressive output of up to 235 horsepower. Its three-speed automatic transmission ensured smooth and effortless acceleration. Moreover, the suspension system received updates, including new shock absorbers and anti-roll bars, leading to improved handling and a more comfortable ride. Inside the cabin, the 1976 release featured all the luxurious amenities one would expect from a Rolls-Royce.  Leather seats, plush carpeting, and wood paneling adorned the interior, and the vehicle was equipped with all of the latest technology, including air conditioning, power windows, and a premium sound system. One of the most significant differences between the 1976 and the previous model year was the introduction of a new dashboard design. While the 1975 edition featured a traditional Rolls-Royce layout, with large, circular gauges and a simple, uncluttered design, the 1976 release, had a more modern dashboard, with rectangular gauges and a more angular design. Despite these changes, the 1976 Camargue retained the signature grille and sloping back that had become the hallmark of this iconic luxury vehicle. It remained a symbol of luxury and refinement, a car that was truly in a class of its own.

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Source: Bonhams

In 1976, the prestigious Rolls-Royce Camargue found its way into the hands of some truly iconic individuals. Among its distinguished owners were none other than the legendary Greek shipping magnate, Aristotle Onassis, and the former First Lady of the United States, Jacqueline Kennedy Onassis. 

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In the mid-70s Rolls-Royce had “changed its principles” according to the British famous automobile magazine Autocar as the legendary brand ordered a body for their new model from the Italian studio. Developed under the code name “Delta” this novelty received the Camargue name.

Source: Classic Car Passion

Even though Camargue was a two-door sedan, it was created on the Silver Shadow platform. For the first time since the pre-war period, the Rolls-Royce body was not designed in Britain, but by a foreign designer, the Italian Paolo Martin of Pininfarina, who struggled to combine a traditional radiator with his artistic ideas. Nevertheless, the car turned original, very unlike what the company produced before. And although the company never considered the new model as “sporty”, this vehicle still had a more lively character than other cars in this series.

The origins

Source: Automotive Heritage

The works on this automobile started in 1971, and for the first time the brand entrusted the bodywork to a foreign studio, the Italian bureau Pininfarina. So, Camargue became the first production vehicle of the company, the body of which was created by foreign designers. Pininfarina had to mount the body on a Silver Shadow chassis. After five years of preparation in 1975, mass production of the Camargue coupe began. Named after a location in the south of France where herds of wild horses roamed, this exclusive vehicle was intended for self-driving customers who wanted to combine traditional Rolls quality with stylish handcrafted bodywork. Camargue was produced only in a two-door version, and the body was heavy. In general, this model was quite long and wide – 5170 mm long and 1920 mm wide. The wheelbase was 3048 mm. The styling features of the Camargue were borrowed from the Bentley T, built for James Hanson in 1968, and from the elegant FIAT 130 Coupe. But in general, the model was interesting and individual. The hood was decorated with the famous emblem of Rolls-Royce – Spirit of Ecstasy. There were four individual seats in the cabin. It was the first Rolls-Royce to be built in metric dimensions and featured several advanced features such as multi-level air conditioning. The coupe was equipped with a V-shaped eight-cylinder engine (6750 cm³), automatic transmission with hydraulics from General Motors, and independent suspension. The top speed was 119 mph. The model cost £29,250 in 1975 becoming the most expensive British automobile. In the 80s, the price even reached £83,000! With such prices, the company could sell only 20-25 automobiles a year, which by the standards of Rolls-Royce did not ensure profitability. For 11 years of production, only 531 automobiles of this series were sold.

The 1986 model year

Source: Drives. today

The 1986 automobile had a traditional 6.75 liter V8 with an aluminum block and heads. For the European market, the company offered an engine with a four-chamber Solex carburetor, and for the American market with a Bosch electronic injection system. As usual, the manufacturer did not disclose the power value, but according to experts, it ranged from 220 to 250 hp depending on the fuel supply system. The automobile used a GM Turbo Hydra-Matic TH400 three-speed automatic transmission, supplemented by an in-house developed electronic shift circuit. The interior was made to the highest standards, with the maximum number of electrical adjustments and extensive use of wood and leather in the design. Rolls-Royce Camargue’s innovations include the world’s first fully automated two-zone car air conditioner that allowed separate temperature control in different parts of the cabin. 1986 was the last for the model: for the entire period of production, the brand produced only 531 vehicles. Low volumes were also due to the stagnation of the British economy in the 1980s. Today, the surviving vehicles are highly valued by collectors. 

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Source: Drives.today

In 1986, in honor of the 80th anniversary of the foundation of the American Rolls-Royce production, 25 special Comarques were made in white with a red leather interior. This series was equipped with a whole set of luxurious attributes like a phone, a leather case, a silver pen, and silver-plated flasks with the owner’s monogram. A few years later these automobiles became the target of collectors’ hunting.

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Many critics had expressed their disappointment with the design of this particular Rolls-Royce, going as far as calling it the least attractive one in the brand’s history. This was quite surprising, considering it was designed by Paolo Martin of Pininfarina. The car featured long and flat body lines along the sides, reminiscent of a 1990s Volvo wagon, an excessively elongated hood, and a rear roofline that was tilted at an angle that could only be described as uncomfortable and eye-catching.

Source: Auctions – Webbs

Describing the car in a critical 1975 review, the editors of MotorSport Magazine suggested that the designer, Farina, had made an unsuccessful attempt to combine the stylish aesthetics of his Fiat 130 Coupe design with the central radiator of a Rolls-Royce. They further remarked on the front view, drawing a humorous analogy between the extended bodywork beyond the wheels and a comical image from the South African Grand Prix program, featuring an overweight man on a small motorcycle. This assessment highlighted the car’s unique and rare nature in the automotive world.

The origins

Source: Auctions – Webbs

The story of the creation of the Rolls-Royce Camargue began in the early 1970s. Under the ownership of the Vickers conglomerate, Rolls-Royce Motors aimed to develop a new flagship model that would showcase its engineering prowess and push the boundaries of luxury and design. In 1971, the brand approached the renowned Italian design firm Pininfarina to collaborate on the styling of the new model. The chief designer assigned to the project was Paolo Martin, who had previously worked on the Ferrari Daytona and Fiat 130 Coupe. The development of the vehicle took several years, with rigorous testing and refinement to meet the British brand’s high standards. The car’s design aimed to strike a balance between elegance and modernity, reflecting the spirit of the era. Finally, in 1975, the novelty made its debut at the Geneva Motor Show. It was the first production car in the world to feature a full computer system, which controlled various aspects of the vehicle’s performance and comfort. The Camargue boasted cutting-edge technology and luxurious amenities, solidifying its status as the epitome of automotive luxury. Underneath its striking exterior, the automobile shared its platform with the Silver Shadow, utilizing the same V8 engine and automatic transmission. The powertrain provided smooth and effortless performance, befitting a Rolls-Royce. The model’s unique design elements, such as its prominent radiator grille and sharp body creases, divided opinions. While some praised its boldness and individuality, others criticized its unconventional aesthetics. Nonetheless, the Camargue garnered attention for its exclusivity and became a symbol of prestige and rarity.

The 1982 model year

Source: Historics Auctioneers

The 1982 model year brought forth a range of updates and refinements, further solidifying its position as a symbol of luxury and prestige. Building upon the success of previous iterations, the 1982 edition showcased technical advancements, refined interior and exterior details, and a few notable differences from the previous model year. Under the hood, the 1982 version retained its powerful 6.75-liter V8 engine, delivering effortless performance and a smooth driving experience. Paired with a three-speed automatic transmission, the automobile offered seamless shifts and optimal power delivery. Complementing the refined powertrain, the self-leveling hydraulic suspension system provided exceptional ride comfort and precise handling. Inside the cabin, the 1982 version exuded luxury and sophistication. The interior boasted lavish materials, including plush leather upholstery, exquisite wood trim, and sumptuous carpeting. Passengers were enveloped in luxury, enjoying power-adjustable seats, air conditioning, power windows, and a premium sound system. The instrument panel displayed a comprehensive range of driving metrics, further enhancing the driving experience. On the exterior, the 1982 release retained its distinctive design cues. The sleek and elongated body featured bold lines, muscular proportions, and a prominent front grille that exuded elegance. The brand offered customization options, allowing buyers to select their preferred paint colors and wheel designs, ensuring a personalized touch. While the 1982 edition retained many of the signature features that made it renowned, there were notable refinements and technological advancements. Improved sound insulation, upgraded electronics, and subtle tweaks to the interior and exterior styling enhanced the overall quality and luxury of the vehicle. These refinements further solidified Camargue’s reputation as a pinnacle of automotive luxury and exclusivity.

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Even though the Camargue deviated from the typical Rolls-Royce appearance, it offered a distinctive opportunity to acquire a rare model at a more affordable price than its more renowned counterparts. While a well-maintained 1980s Corniche can demand around $85,000, and a pristine early 1990s Corniche can reach up to $175,000, a 1982 Camargue in good driving condition can be found for approximately $30,000. This makes the model an enticing option for those seeking to own a unique and less expensive Rolls-Royce automobile.

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Camargue was a departure from the traditional designs of Rolls-Royce cars, which were typically more reserved and understated. This model featured a more modern and sporty design, which was more in line with the trends of the 1970s and 1980s. 

Source: The Classic Valuer

Rolls-Royce built this model for customers who wanted to drive on their own, rather than being driven by a chauffeur, which was more typical of the brand’s clientele. This made it a more driver-focused automobile, and very unusual for a luxury-class vehicle of its time. Despite its unique design and features, made by the Italian design bureau Pininfarina, Camargue was not as successful as the British company had hoped. The model was produced for a limited time, making it a relatively rare and sought-after collectible automobile today.

The origins

Source: Bonhams

Rolls-Royce Camargue was a classic example of a company trying to attract a new clientele and failing to do so. The company management wanted to create a car that would appeal to customers who wanted to drive the car on their own. They believed that these customers would prefer a more modern and stylish body and not the classic and reserved designs that Rolls-Royce was known for. To achieve this, they decided to entrust the development of the body to the Italian design bureau Pininfarina, which was a significant departure from their traditional approach. The design was developed by Paolo Martin, head of the Pininfarina styling department, and was unveiled in 1975 receiving its name from the area in the south of France. However, despite the efforts of Pininfarina to combine their ideas with traditional Rolls-Royce elements, the automobile’s design was not well received by the public. It was seen as too heavy, and it did not appeal to the target audience. Overall, the Camargue was considered an experiment, but it was not successful, only being produced for a limited time. Remarkably,  today it is considered a relatively rare and sought-after collectible.

The 1979 model year

Source: The Garage

The 1979 edition was a luxury grand tourer that featured advanced technical specifications for its time. It was equipped with a 5.3-liter (5345cc) aluminum-silicon alloy V8 engine paired with three-speed automatic transmission, which was operated via a floor-mounted shifter. The 1979 edition also featured an independent coil spring suspension at the front and rear. In addition, the model was fitted with four-wheel power-assisted disc brakes and power-assisted rack-and-pinion steering. The 1979 Camargue’s interior was designed to provide luxury, comfort, and style. The materials used were of the highest quality and the craftsmanship was exceptional. The model featured upholstered seats in high-quality leather, which provided a comfortable and supportive seating experience. The seats were also heated, which added an extra level of comfort. The automobile had wood veneers on the dashboard, door panels, and center console, which added a touch of elegance and luxury to the interior. The woodwork was made of high-quality materials and was finished to a high standard. In addition, the automobile was fitted with a leather-wrapped steering wheel that was designed to provide a comfortable grip. It was also equipped with a tilt-adjustable feature, which allowed the driver to adjust the steering wheel to their preferred position. The trunk was spacious and well-finished, and it had a sufficient amount of space to store luggage and other items. The 1979 edition also received air conditioning, power windows, and a Blaupunkt AM/FM stereo. In addition, the automobile also had a two-door convertible version with a sleek and sporty design. It was fitted with chrome bumpers and trim, as well as distinctive quad headlights. The 1979 release was fitted with safety features like seat belts, crumple zones, and anti-lock brakes.

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Source: Bring a Trailer

The prices for a 1979 Rolls-Royce Camargue in classic car auctions vary widely depending on the condition of the car, its provenance, and other factors. In general, a well-maintained and restored 1979 edition in excellent condition fetches prices in the range of $50,000 to $150,000, depending on the car’s history and condition.

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This unusual yet underrated car was the first model entirely designed by a foreign company – the Italian design bureau Pininfarina. It was built for customers who wanted to drive Rolls-Royce on their own.

Source: Auto Vercity

Foreign experts (masters of Pininfarina) entirely developed the design of the Camargue. While creating an English pearl, Italian masters were inspired by their past works – the Mercedes-Benz SEL Coupé and Fiat 130 Coupé. Unfortunately, fans of the model did not appreciate the efforts of the design studio, considering it unsuccessful and even vulgar. As a result, buyers preferred the more conservative Corniche. At the same time, this automobile became popular in Middle Eastern markets, where owning such a car was a sign of pomp rather than good taste.

The origins

Source: Autoweek

The Camargue was a classic example of a car trying to attract a new clientele and failing miserably. The company’s management decided to create a car designed for those of their customers who wish to drive Rolls-Royce on their own and not resort to the services of a driver. Such clients needed a vehicle with a modern, stylish body, and not a classic and strict one, so the British, for the first time in their history, entrusted the development of a body to a foreign bureau from Italy. The design was developed in 1970 by Paolo Martin, head of the Pininfarina styling department, and eventually, it went into the series without any changes. The novelty was demonstrated to the public in 1975, receiving its name from the area in the south of France. Pininfarina went to great lengths to combine their ideas with traditional Rolls-Royce elements, but the automobile felt more like an experiment. Specialists believe that the styling features for this coupe were borrowed from two other Pininfarina creations – the Bentley T, built for James Hanson in 1968, and the elegant FIAT 130 Coupe. In general, the vehicle’s appearance was unique but heavy.

The 1975 model

Source: Flickr

The Camargue was based on another iconic model Silver Shadow: the technical filling was borrowed from it, mainly a V 8 engine with  6,750 ccs volume was installed on the novelty, as well as a three-speed automatic transmission manufactured by General Motors. The suspension type was independent. As usual, the manufacturer should have disclosed the automobile’s power range information. According to expert estimates, it ranged from 220 to 250 hp, which was enough to accelerate this massive machine to a speed of 193 km/h. The vehicle had impressive dimensions  – 5170 mm in length, 1,920 mm in width, and 1470 mm in height. There were four separate seats and a multi-level climate control system inside, which was trendy for that time. The interior was designed according to the best traditions of the brand:  the maximum number of electrical adjustments and extensive wood and leather in the design were impressive. As noted earlier, the Italian design did not appeal to fans of this brand. In addition, the model’s price was the highest on the market. As a result, a not-very-successful design, combined with a high price, affected the popularity of this model, and, as a result, it began to be produced exclusively for individual orders. Later, in the early 80s, the Camargue cost £83,000. As a result, for 11 years, only 531 copies of these cars were sold, about one or two per year. This did not even ensure the payback of their production.

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Source: H&H Classics

In 1975, the Rolls-Royce Camargue was the most expensive production car in the world, costing $147,000 in the US – more than the Phantom VI limousine, including the cost of adapting to local safety regulations. However, the car was not popular: for 11 years, only 530 cars left the plant, including one exclusive Bentley Camargue.

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